Kiehl's LLC is an American cosmetics brand retailer that specializes in skin, hair, and body care products. It started as a single pharmacy in Manhattan at Third Avenue and East 13th Street in 1851. Kiehl's was purchased by the L'Oréal Group in 2000 and has 65 stores in the United States and 400 stores worldwide as of 2015, with over 1,000 points of sale supplemented by sales in high-end department stores, select airport locations, as well as independent stockists. In contrast to its market competitors, Kiehl's is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products' simple and straightforward packaging.
Kiehl's es una marca de cosméticos estadounidense que se especializa en productos para el cuidado de piel, cuerpo y cabello. Fundada como farmacia en el vecindario East Village de Nueva York en 1851, Kiehl's fue adquirida por el grupo L'Oréal en el año 2000, llegando a inaugurar más de treinta tiendas alrededor del mundo. A diferencia de su competencia, Kiehl's se distingue por su publicidad poco convencional, su clientela masculina excepcionalmente grande y los sencillos embalajes de sus productos.[1][2]
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